Richard Notarianni
Head of Strategy
About:
As the practice lead for Engagement, Media and Data Strategy for the Havas Worldwide and DDB advertising networks, he’s helped top marketers successfully transform from their legacy broadcast advertising to 360° customer-driven content, culture and commerce.
Committed to sustainable business, Richard authored the “Good Life 2.0: Living Better Instead of Bigger” roadmap for the World Business Council on Sustainable Development (WBCSD). This program for changing consumer aspirations has been put into practice by leading industry groups, corporations and cities.
A pioneer in the field of integrated marketing communications, he’s developed strategies for brands including TD Ameritrade, Bloomberg, P&G, Charles Schwab, ExxonMobil, Dos Equis, Merck, Nestle, Jaguar, Hershey, Intel and Lockheed Martin to name a few.